Is Now a Good Time to Sell a Home on the Grand Strand?

Yes — but the strategy that worked in 2021 and 2022 will get you an expired listing in 2026. The Grand Strand market has shifted. Inventory is up 37%+ year-over-year, 79% of active listings have already seen at least one price reduction, and only 4.35% of homes are selling above asking price. Sellers who understand this are closing deals. The ones who don’t are watching their listings sit while the market moves on without them.

The good news: single-family resale homes sit at just 4.8 months of supply — still seller-favorable territory. This is a market correction, not a crash. Prices have stabilized at levels that still represent significant equity for most Grand Strand homeowners. The window is open. It just requires a different approach than it did three years ago.

The national headlines about real estate rarely reflect what’s actually happening in coastal South Carolina — and right now, the local picture is more nuanced than most sellers realize. Here’s the honest read on where things stand.

💹 Prices: Correction, Not Crash Median home prices have stabilized rather than declined sharply. That’s the key distinction. We’re not in a 2008-style collapse — we’re in a post-surge normalization. Most Grand Strand sellers who bought before 2021 are still sitting on significant equity. The market didn’t crash. It corrected.

📅 Time on Market Is Longer 86 days in Myrtle Beach. 100 days in Conway. 79 days in Murrells Inlet. Those averages include well-priced homes and overpriced ones. The gap between what correctly priced homes do and what overpriced ones do is wider right now than it has been in years.

The sellers winning in this market aren’t the ones with the best homes. They’re the ones with the most accurate pricing and the best presentation. That’s a skill set, not a luck set — and it’s exactly where a local agent who knows what buyers are reacting to right now earns their value.

It’s not one market — it’s three. And where your home sits in that picture determines your entire selling strategy.

SEGMENT	SUPPLY	MARKET TYPE	SELLER IMPLICATION
Single Family Resale	4.8 mo.	Seller-Favorable	Strong position if priced correctly. Below the 6-month balanced threshold.
Condo / Townhome	7.8 mo.	Buyer’s Market	Buyers have leverage. Pricing and condition are critical. Concessions expected.
New Construction	2.8 mo.	Builder-Controlled	Your biggest competition. Builders offering rate buydowns and $50K+ in incentives.

If you’re selling a single-family home, the fundamentals are still in your favor — but not by a wide margin. If you’re selling a condo, you need a different conversation about pricing and what buyers in that segment actually have to choose from. And in either case, you need to understand what new construction is doing to buyer expectations.

This is the conversation most sellers aren’t having — and it’s one of the most important ones in the current market. New construction at 2.8 months of supply means builders are moving homes. And they’re doing it with significant financial incentives that resale sellers simply can’t match dollar-for-dollar.

A buyer comparing your resale home against a brand new D.R. Horton or Lennar home with $40,000 in closing cost assistance needs a compelling reason to choose yours. That reason comes down to three things: condition, pricing, and location.

The sellers who are closing in this market aren’t doing anything magical. They’re doing the fundamentals exceptionally well. Here’s exactly what that looks like:

This is one of the most common questions we hear from sellers who are on the fence — and the honest answer on the Grand Strand is different from most markets. Here’s why.

The Grand Strand doesn’t follow the traditional spring surge pattern the way Northern markets do. Serious buyers here move year-round — and fall specifically brings a category of buyer that summer rarely does: the motivated relocator. The family from Ohio or New Jersey who spent the summer researching and visiting is ready to make a decision in September and October. They’re not on vacation anymore. They’re buying.

Waiting until spring means competing against a wave of new listings that hit the market in February and March — plus whatever new construction phases launch in Q1. If your home is ready to list now, listing in September or October is almost always a better strategic decision than waiting six months.

Here’s the direct, honest conversation sellers need to have about their specific market — not the softened version.

We price homes to sell — not to sit. That distinction matters more right now than it has in years.

We know which communities are moving fastest right now and which ones have specific price points with too much competition. We know what buyers in this market are actually reacting to when they walk through the door — not what buyers were reacting to 18 months ago. And we know what concessions are closing deals vs. what concessions are just padding buyer expectations without moving the needle.

The sellers who work with us aren’t getting a CMA and a yard sign. They’re getting a pricing strategy built on current comparable sales, a presentation plan tailored to their specific home, a marketing approach that gets the right buyers through the door, and a negotiation strategy that protects their equity while staying competitive in a market where buyers have real alternatives.

Coastal Carolina Group  •  Myrtle Beach, SC
🏆 Top Listing Team • Most Families Helped — Carolinas Q2 2026, INNOVATE Real Estate
For informational purposes only. Not financial or real estate advice.