July 2026 Data

📊 Grand Strand Market Snapshot — All Seven Markets

Single Family + Condo/Townhouse/Apt.  |  Source: Realtors Property Resource®

Myrtle Beach at 8.18 months of inventory is firmly in buyer’s territory and has been trending that direction for several months now. The median sold price at $315,000 is down 3.23% month-over-month — not a collapse, but a continued softening that gives buyers real purchasing power compared to where prices were 18 months ago.

The interesting data point here is median days dropping slightly to 54 — even as inventory rises. That tells us that while there’s more supply, well-priced homes are still moving. The ones sitting are the ones that are overpriced or poorly presented. The lesson for sellers: correct pricing is doing a lot of the work right now.

North Myrtle Beach leads the Grand Strand in months of inventory at 9.09 — nearly a full year’s worth of supply at the current sales pace. The median price dropped 14.4% month-over-month to $416,000. That’s a meaningful correction from the elevated levels we saw earlier in 2026 and reflects both increased supply and a shift in the types of properties selling.

For buyers, North Myrtle Beach represents some of the strongest negotiating leverage on the coast right now. For sellers, this is the market where realistic pricing is most critical — buyers have options and they know it.

The headline number — median sold price up 42.18% month-over-month to $614,950 — will catch your eye. But here’s the honest context: a single month’s median price movement of that magnitude almost always reflects a shift in the type of homes that sold, not broad market appreciation. In a smaller market like Murrells Inlet, if more high-end waterfront homes closed in July than in June, the median moves dramatically. It’s a data artifact, not a sign that Murrells Inlet prices jumped 42% in a month.

The more meaningful numbers are the structural ones: 8.2 months of inventory (firmly buyer’s market), 72 median days (up 50% from last month, meaning homes are sitting longer), and a sold-to-list ratio that dropped to 95.8% — buyers are successfully negotiating below asking. The Seafood Capital of South Carolina remains a desirable community, but the market conditions favor patient buyers right now.

Twenty-three median days. In a market where most of the Grand Strand is sitting at 50–72 days, Pawleys Island is operating in a completely different environment. Well-priced homes here are gone in under a month, and the sold-to-list ratio of 97.4% — the second highest on the Strand — confirms buyers aren’t getting much discount.

This is the Hammock Coast advantage playing out in real data. Limited supply, strong lifestyle appeal, the St. James school system, and proximity to Brookgreen Gardens and Huntington Beach State Park keep demand firm even as the broader market softens. The median price of $585,000 (up 8.34% month-over-month) reflects that sustained demand. If Pawleys Island is your target, moving decisively matters here more than anywhere else on the Strand.

Conway at $310,655 median and a sold-to-list ratio of 98.1% is a fascinating data combination. Despite being a buyer’s market on inventory (6.54 months), sellers are getting nearly full asking price — which tells us that buyers are finding value here and aren’t needing to negotiate as aggressively as in the coastal markets.

The historic downtown, the riverfront character, and the proximity to both Carolina Forest amenities and Coastal Carolina University continue to make Conway one of the most underrated communities on the Grand Strand. For buyers on a budget who want genuine community character, Conway deserves a serious look.

Little River’s median days jumped 45.45% to 64 — one of the bigger month-over-month increases on the Strand. Combined with a 9.47% price drop to $296,950, this is a market where buyers have both time and leverage. The waterfront character of Little River — inlets, marinas, the Blue Crab Festival — at a sub-$300,000 median price point is a combination that’s hard to find anywhere on the East Coast.

For buyers who have been priced out of coastal markets elsewhere, Little River offers real coastal lifestyle at a price point that makes financial sense. The current market conditions here are as favorable for buyers as we’ve seen in years.

Longs is doing something none of the other six markets are doing: a 99% sold-to-list ratio while in a balanced market. Sellers here are getting essentially full asking price. The median sold price of $330,000 is up slightly month-over-month and the community continues to attract buyers who want Grand Strand proximity without the coastal premium.

The combination of value pricing, NMB High School (B+, Niche), a growing community feel, and strong seller results makes Longs one of the most interesting markets to watch on the Grand Strand. The buyer who discovers Longs before the broader market does tends to build equity faster than in communities that are already fully priced.

For Buyers

🏠 How to Buy Smart on the Grand Strand Right Now

For Sellers

🏷 How to Sell Successfully Right Now